đźš«The Video Game Industry Is Facing a Crisis (of Trust)
Just take a look at the latest headlines: the highly anticipated Nintendo Switch 2 is making waves, but its price has left many players frustrated. Nearly €470 for the console alone, and up to €90 for some games. It's a dramatic increase that reflects a broader issue — traditional video game business models are outdated.
In this closed system, players have no control over what they buy. Games are tied to a platform, non-transferable, and non-resellable. Studios must give up a large share of their revenue to middlemen like online stores (Nintendo, Sony, Steam...), with commissions reaching up to 30%. Meanwhile, content creators generate value without always being rewarded for it.
But a new alternative is emerging. A European platform aiming to reshape the rules: Ultra.
🚀Ultra, the Platform That Wants to Change Everything
Ultra is an all-in-one gaming platform built on blockchain technology. It might sound technical, but the idea is simple: put gamers, developers, content creators and publishers at the heart of the gaming economy.
Here’s what that actually means:
- For Players: Own Your Games, Earn Rewards, Resell
With Ultra, you truly own your games. They are linked to your account in the form of unique "tokens" (NFTs). You can resell them, gift them, or even lend them — like physical copies, but fully digital.
Example: You buy a game for €60. After finishing it, you resell it for €30 to another player. That helps you fund your next purchase. Today, this simply isn’t possible on mainstream platforms.
You can also earn UOS rewards, Ultra’s native token, by watching trailers, participating in beta tests, sharing content, or even reselling in-game items like skins, weapons, and armor earned through gameplay. Plus, you can join tournaments hosted directly on the platform and win physical prizes, digital items, or more UOS.
- For Developers: More Profit, More Freedom
Game creators can publish directly on Ultra with lower commission fees compared to traditional platforms. They can also configure automatic royalties: every time a game or item is resold, they get a share.
Example: An indie studio sells a rare skin. If that skin is resold 10 times between players, the studio receives a royalty each time. It’s a new source of recurring income with no extra effort.
Ultra also lets developers launch exclusive titles, create custom pre-order campaigns, and manage their communities with built-in tools. Developing on the Ultra blockchain is easy: the Ultra SDK is cross-platform (PC, mobile, Web...) and designed to be accessible even without prior blockchain knowledge.
Moreover, Ultra introduces the Uniq On-Chain Data Protocol, a powerful innovation enabling game mechanics never seen before: evolving assets, dynamic quests, cross-game interactions... opening the door to a new generation of gameplay and interactive economies.
- For Content Creators and Publishers: A Real Role in the Ecosystem
Streamers, influencers, and media outlets are fully integrated into Ultra’s model. By recommending a game, they can earn a share of the resulting sales. This is made possible through on-chain tracking, which is automatic and transparent.
Example: A streamer promotes an Ultra game and shares an affiliate link. Every time a viewer makes a purchase via that link, the creator receives a cut. No need for contracts or back-and-forth with the publisher — the platform handles it all.
Publishers can use $UOS to fund their game's marketing and distribution directly on Ultra. They reach targeted communities and gain precise insights into campaign impact.
Influencers — also called "visibility amplifiers" — can host tournaments, giveaways, or promote games via their platforms. Every action that drives engagement earns them automatic UOS rewards, further encouraging their involvement in Ultra’s ecosystem.
🔄 A Fairer, Smoother, Circular Economy
At the heart of Ultra’s model is its "token flow": all transactions (purchases, resales, advertising, staking, etc.) are powered by the $UOS token. This builds a circular economy where value stays within the ecosystem and benefits those who contribute to it.
In the Ultra ecosystem:
- 🤑 Players earn and spend UOS, directly benefiting from their activity — whether playing, reselling items, or joining events.
- 🤝 Developers, creators, and influencers thrive through fair revenue sharing, built-in promo tools, and automated royalties.
- 📢 Publishers and advertisers fuel growth while connecting directly with users through $UOS.
The $UOS token powers this gaming revolution — a decentralized, sustainable, self-sustaining economy.
In a world where prices keep climbing and closed platforms leave players with no flexibility, Ultra offers a fairer model — one that’s built for the times.
So maybe, the future of gaming is about giving the power back to those who bring it to life !
Article written by Vito Cornelius
